This past week I decided on running a Kickstarter to help make the next issue of Vision everything I want it to be. The worlds best riders telling tales of whimsy and inspiration, featuring some of the industries best photographers and displayed in a modern layout. Another reason for the Kickstarter is to pay everybody for their work in order to maintain a good relationship with them. This is crucial as without a good relationship with others in the industry, getting content becomes very difficult. Also supporting the riders and photographers allows them to keep creating great content which is mutually beneficial.
Within the Kickstarter I will have rewards ranging from apparel to printed copies of Issue Three. I think it will not only be a great way to build capital but also to show everyone in the industry how strong of an audience is around Vision. It also will act as bit of a PR stunt to grow the audience. Even if I don't reach my goal, I believe it will be beneficial by attracting new readers. Recently a Kickstarter launched for an apparel company, and by the end of the campaign they had gone from 0 to 70K followers on Instagram. Now I would be happy with a small fraction of those results. Since my audience would most likely grow from this endeavor, it would make it easier to sell ads and build capital. It's a win win situation.
0 Comments
Leave a Reply. |
Archives
October 2016
Categories |