oA few months back when I was in Texas I wondered into a local surf shop to rent some surfboards and while in the back getting everything organized a noticed a door absolutely littered with stickers. Some were interesting and creative and some were as simple as the brands name.
This sparked the idea to develop some Vision stickers that would be given to as many people as I can afford. You might be thinking that this is a idiotic way to blow what remains of my miniscule budget I have accumulated for Vision but I disagree. Let me walk you through the benefits. An obvious benefit is having your logo everywhere which generates brand awareness and increases brand recognition. Also by utilizing my conncections and sending them to some of the most notable riders in the industry I am creating a sort of 'cool kid' vibe around the brand. Another huge benefit is something I'm not entirely sure hpw to explain but I learned from "The Thank You Econmoy", a book by Gary Vaynerchuk. The theory is that in this world where more content is created in 48 hour period than was created from the beginning of time until 2003, social media is extremely noisy and it's the people that actually give a shit about their customers that will win. Here is an example. If you were in a cafe and somebody right beside you starts bragging about your brand, you probably would interject and say thank you for their support. Well that happens millions of times each day on social media and the majority of brands stay silent. You see if you were to reply and say thanks, their brand loyalty would dramatically increase. If your were to take it to the next step and reward them for their support (not everyone but a select few), they would become advocates and tell everyone about your brand. By giving away stickers to people who have shown their support for the magazine I am building brand advocates. People need to worry a little less on about what they are going to talk about on social media and start listening.
0 Comments
Leave a Reply. |
Archives
October 2016
Categories |