For most, this is the time of year where you have to dive back in to the mundanity of the daily school routine. However for us lucky few, we hop into a routine of change and creativity.
This time around I have a lot in mind in terms of projects and high expectations when it comes to results. One of the ideas I have is to create Issue Three of the magazine, which I hope not only to be an iconic issue for Vision, but one of the best single issue of a kiteboarding magazine ever made. We recently watched a Ted Talk about embracing your limitations and I certainly have a couple, one of those being money. I need to somehow convince the best riders in the world to share their best stories and world class photos with me, for free. A task not to be taken lightly as the stories you share determine the rise or fall of a magazine. Speaking of rise or fall, I have adapted this new mentality when it comes to business. If you're not going up, your going down. The industry is always pushing forward and this year it seems like everyone has upped their speed. In order to stay ahead of the curve I not only need to be innovating, but I always need to stay relevant as well as maintain a strong relationship with world class athletes all around the world in order to get the content that I need. Putting together Issue Three will be quite the journey and is sure to create some interesting stories. Make sure to check back every week for more tales of the trade.
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